The development of the Albanian wood industry and the correlation of the main strategic business factors

Abstract

In Albania, numerous studies have been conducted on various business categories; however, there is limited or no evidence regarding strategic management within the wood industry. Over the years, this industry has undergone significant changes. Business owners report that their operations are continuously evolving, necessitating shifts in their operational models to: 1) improve efficiency, 2) reduce complexity, and 3) lower costs. The research was conducted in the Tirana and Durrës districts, with data collected from wood processing companies. A total of 30 questionnaires were processed, followed by statistical analysis. The study revealed the following findings: 1) In terms of product development, companies identified the creation of new products as a strong factor; 2) Operational management remains in its early stages, but its significance is well recognized; 3) Key areas of operations management are being implemented, though inventory management and innovation remain underdeveloped; 4) Although companies aspire to market leadership, they primarily follow customer demands, lacking innovation as a competitive advantage; 5) Regarding technology, 70% of companies cited the acquisition of new machinery as a crucial factor; 6) The generation of new product ideas faces obstacles, particularly in the financial sector and due to regional developments; 7)There is a strong correlation between improved customer service and quick response times in product distribution; 8) Companies have not yet achieved the level of synchronization necessary for optimal supply chain management; 9)Firms should focus on gathering feedback from both suppliers and customers to enhance their systems. This analysis highlights the need for greater innovation, technology investment, and operational management improvements in Albania's wood industry to remain competitive in an evolving market.