Analysis of Google Point of Interest Data Based on Scoring Key Criteria for Local Restaurants

Abstract

Food has a very important place in human daily life. The characteristics of multidisciplinary research in food culture are quite evident and from geography perspective, the relationship between the environment and humans can be emphasized in the study of food culture. With the expansion of the urbanization process and the formation of new occupations for people, geography can have a significant impact on the cooking and food culture of the people. Geographical zoning is an important way to understand and analyze the spatial structure of food production and consumption. Today, food studies have become widespread due to the availability of web data. The aim of this study is to analyze the opinions of POI data generated by Google users based on the scoring of the main criteria. The criteria considered in this article (local access, food price, food quality, customer-oriented behavior of employees, hygiene, interior space and exterior beauty of the restaurant) are in local restaurants in Tehran's 8th district. The results of this study show that people can find their desired restaurant in a shorter time according to the main criteria and based on these criteria, give more accurate points to the restaurants.